Welcome back fellow investopreneurs!

I spent five years writing OWNABLE because I kept seeing the same mistake cost founders years of their life.

Not from failure.
Not from lack of effort.

From building a business that worked ... but was never designed to be owned.

That realization didn’t come from theory.
It came from discovering something most founders never see until it’s too late.

Long-term equity management is already a profession

At the institutional level, businesses are not “run.”
They are managed as long-term assets.

Private equity firms, family offices, and permanent capital vehicles rely on a professional discipline that exists specifically to solve the problem most founders struggle with:

Long-term equity management.

This discipline is responsible for:

• Preserving and compounding enterprise value over time

• Reducing ownership risk before it becomes visible

• Increasing durability and transferability

• Protecting optionality ... not just returns

In these environments, there are people whose entire job is to:

• Separate owner dependency from business performance

• Ensure clean, defensible earnings

• Design governance and decision rights

• Make sure the business survives leadership changes

• Prepare for capital, exits, or generational transfer long before any of those are imminent

This work happens years before a sale, recap, or transition.

And it works.

The problem isn’t effort ... it’s access

Most founders never see this discipline because it isn’t taught in:

• Startup culture

• Small business education

• Accelerator programs

• Most advisory relationships

Instead, founders are taught to:

• Grow revenue

• Improve margins

• Hire faster

• Push harder

All useful ... but incomplete.

What’s missing is the role of long-term equity manager.

So founders end up doing everything except the one job that determines whether the business becomes an asset or a trap.

They operate.
They sell.
They manage people.
They make money.

But no one is managing equity over time.

Why I wrote OWNABLE

I didn’t write OWNABLE to invent a new idea.

I wrote it to translate a professional discipline ... long-term equity management ... into something founders could actually use.

To take the art and science institutions already apply and make it practical, measurable, and implementable inside founder-owned businesses.

The book lays out:

• How equity is actually built and destroyed over time

• Why profitable businesses still lack leverage

• What makes a company durable, transferable, and financeable

• How owners must think differently than operators

This isn’t about exits.
It’s about optional ownership.

Before the book is released

Before OWNABLE is publicly available, I’m opening a small window to apply this discipline directly.

Going into the new year, I’ll be selecting 2 to 3 founders to work with me personally to implement long-term equity management inside their business using the OWNABLE methodology ... before anyone else has access.

This is not coaching.
This is not consulting.

It is hands-on application of a professional discipline to a real operating company.

Together, we’ll establish:

• A true ownership baseline

• Where equity is fragile or leaking

• What actually compounds enterprise value next

• Whether this business deserves the next 3 to 5 years of your life

You’ll also receive an early, signed copy of OWNABLE and work directly through the material as it’s applied to your business in real time.

The upside is clear:

• Best case ... you redesign ownership so the business finally works for you

• Worst case ... you gain clarity and avoid wasting years

The decision

If you want to apply a professional equity discipline to your business ... and be one of a small group to implement OWNABLE early ... you can express interest here.

I’ll personally review a small number of applications and reach out if it’s a fit.

If now isn’t the moment, the book will be available soon.

But if it is ... this is the window.

— Chris