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- Issue #344: Waste of time?
Issue #344: Waste of time?
🫥 Pulling back the curtain from Monday
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Welcome back fellow investopreneurs!

"Why Are You Wasting Your Time Writing a Book?"
That’s what a few friends and family asked when I said I was pouring my time and energy into Exit With Ownership.
“Why write a book when you could just run ads?”
“Why didn’t you get an advance or a publishing deal?”
“Isn’t AI going to write books now anyway?”
Fair questions — especially in a world where ChatGPT can crank out 40,000 words before lunch.
But here’s the thing:
This book wasn’t written by empty air + a prompt. It was written from earned experience working in the trenches.
It’s the product of a decade-plus of building businesses from scratch, bootstrapping deals, investing in founders, coaching owners, documenting systems, and turning battle scars into frameworks.
It’s not just a book. It’s our IP — codified.
🎯 The Real Goal
This wasn’t a “big launch.”
We didn’t hire a PR agency.
We didn’t spend a dime on ads.
We didn’t spam influencers or manufacture hype.
Here’s what we did do:
Sent our 344th newsletter to a growing list of loyal founders
Shared real stories with our network on LinkedIn
And handed out 1,000 free copies to the Bootstrapper community — people already doing the work with us
This wasn’t about scale. It was about signal.
Giving early believers something real to hold, follow, and build from.
✍️ What the Book Is
Exit With Ownership is the foundation of everything we’re building at Bootstrapper Capital and inside the Bootstrapper.ai platform.
It walks founders through:
The 5 Exits of Ownership
The 4 Pillars of Profit
The concept of Wedge Equity
And the step-by-step methodology to build a more profitable, fundable, and sellable business
It’s real methodology, for real businesses — not just abstract ideas or recycled internet wisdom.
And in an age where AI can manufacture infinite content, this book stands for something different:
✅ Lived experience
✅ Earned conviction
✅ Original IP
✅ Proof of work
📊 Launch Day Results (No Ads. No Funnels. Just Truth.)
Here’s what happened — on day one:
Metric | Volume |
---|---|
👀 Website Visitors | ~3,200 unique visitors |
🧠 Assessments Started | ~480 (~15% conversion from traffic) |
📘 Book Orders via Landing Page | 162 |
📦 Book Orders via Amazon | 108 |
🧪 Platform Trials Started | 78 (from direct buyers only) |
🔎 Amazon boosted our rankings — but we can’t retarget those buyers easily.
💡 None of this includes the ~1,000 free books we shipped to active owners in our community — each one a seed planted for long-term trust.
🚀 Why These Numbers Matter (from just one day)
We’re still early on the conversion side — but even with just 78 trials from direct orders, the upside is significant.
Here’s what we’re modeling:
Horizon | Subscription Revenue | Potential Capital to Unlock | Potential Exit Transactions |
---|---|---|---|
3 Months | $23,400 | ~$1M unlocked | ~$5M |
12 Months | $93,600 | ~$1M unlocked | ~$5M |
18 Months | $140,400 | ~$1M unlocked | ~$5M |
And that’s just from the first 78 users.
From one day.
This is what it looks like when real content drives real activation — not just vanity metrics.
🧠 One More Thing… About AI & IP
It’s tempting to think books are becoming obsolete.
And yes — in the not-so-distant future, a 7-year-old with a clever prompt might spin up a decent ebook in 30 minutes.
But not all books are created equal.
The allure of "writing a book" may fade… but the value of creating meaningful IP will only grow.
In the near future their is going to be a CLEAR difference between using AI as a TOOL to help you write (like the typewriter or computer of the past) VS letting AI WRITE FOR YOU.
That will be clear in the body of work itself.
This book is our blueprint. Our process. Our beliefs.
Distilled, structured, and built to last.
It’s not just words on paper — it’s the DNA of our platform, our philosophy, and our partnership model.
AI can accelerate the packaging, but it can’t replace the provenance.
You still have to live it. You still have to prove it.
And when you do — that’s the difference between content… and conviction.
🧭 Final Takeaway
We didn’t write this book to go viral.
We wrote it to go deep.
To align our community.
To give our earliest users something real to anchor to.
To document our IP and put a flag in the ground.
And we’re proud of what we shipped.
If you haven’t read it yet, grab your copy → Exit With Ownership
$1 for the digital version. $10 for the physical one. No fluff either way.
But more importantly — ask yourself:
“What IP are you building in the age of AI?”
Because the world doesn't need more content.
It needs more people with real conviction who’ve actually done the work.
We’ll be here — building with them.