ISSUE #300!! Special Edition Thank You!

Welcome back fellow investopreneurs for what is a very special edition of our THREE HUNDREDTH ISSUE (#300) of this newsletter. 🥳 

If you asked us when we started what it would be like to consistently send our subscribers 300 weekly newsletters without missing any… I don’t think we would have ever thought we’d enjoy the experience as much as we have.

That being said, thank you for keeping us motivated, and keeping us accountable to deliver this newsletter to your inbox every single week!

To show our appreciation we want to offer a complimentary $300 Gift Card to our ecommerce shop to purchase any digital product you’d like!

BLUF:

• There is a customer journey map that your customer experiences. 

• There is a business system journey map to support your customer journey. 

What is a journey map? 

A journey map in business, often referred to as a customer journey map, is a visual representation that outlines the steps a customer goes through when interacting with a company, product, or service. It serves as a tool to understand and optimize the customer experience by highlighting key touchpoints, emotions, pain points, and opportunities for improvement. Here’s a detailed description of a journey map:

Parts of a Journey Map:

1. Customer Personas:

   • Definition: Detailed descriptions of the different types of customers that interact with your business. These personas include demographics, behaviors, needs, and pain points.

   • Purpose: Helps in understanding the perspective of different customer segments and tailoring the journey map to meet their specific needs.

2. Segment by Stages of the Journey:

   • Definition: The key phases a customer goes through, from the initial awareness of your brand to post-purchase interactions and loyalty.

   • Typical Stages:

     • Awareness: The customer becomes aware of a need or problem and starts looking for solutions.

     • Consideration: The customer evaluates different options, including your product or service.

     • Purchase: The customer makes a decision and completes the transaction.

     • Retention: Post-purchase interactions, including product use, customer service, and engagement activities.

     • Advocacy: Loyal customers who are likely to recommend your product or service to others.

3. Customer Actions:

   • Definition: Specific actions taken by the customer at each stage of the journey, such as visiting a website, reading reviews, or contacting customer service.

   • Purpose: Identifies what the customer is doing at each step, which helps in understanding their behavior and needs.

4. Touchpoints (ALL):

   • Definition: Points of interaction between the customer and the business, such as websites, emails, social media, and physical stores.

   • Purpose: Highlights where the customer interacts with your business, which can be optimized for better engagement and experience.

     • Processes

     • Tools

     • People

5. Customer Thoughts and Feelings:

   • Definition: Insights into the customer’s emotions, thoughts, and motivations at each stage of the journey.

   • Purpose: Helps in understanding the emotional journey of the customer, identifying moments of frustration, delight, or confusion.

6. Pain Points/Constraints:

   • Definition: Challenges or obstacles that customers face during their journey.

   • Purpose: Identifying and addressing pain points can lead to improvements in the customer experience, making the journey smoother and more satisfying.

7. Opportunities for Improvement:

   • Definition: Areas where the business can enhance the customer experience, such as better communication, improved product features, or streamlined processes.

   • Purpose: Provides actionable insights to make strategic changes that enhance customer satisfaction and loyalty.

Why is a journey map important? 

• A journey map will help identify what to measure that matters in your business 

• A journey map will help you itemize process documentation of your business 

• A journey map will help you inventory the tools necessary to deliver the processes in your business

• A journey map will help you delegate responsibilities of roles within your business

When should you complete a journey map? 

• Before you set targets in your business

• Before you document your processes

• Before you begin to measure what matters

How to Create a Customer Journey Map:

1. Define Clear Objectives: Determine the goals of your journey mapping, such as improving a specific part of the customer experience or understanding a new customer segment.

2. Research and Gather Data: Collect qualitative and quantitative data from customer feedback, surveys, interviews, and analytics.

3. Create Customer Personas: Develop detailed personas based on the data collected.

4. Outline the Stages: Define the key stages of the customer journey relevant to your business.

5. Identify Touchpoints and Actions: Map out the interactions and actions taken by customers at each stage.

6. Map the Processes: Itemize all internal and external processes that need to be completed for the next step of the journey to progress.

7. Inventory Tools: Keep an itemized list of the tools utilized to execute each of the processes. 

8. Associate the People: Map an association of the people involved with each process to move the customer through the journey. 

9. Capture Customer Thoughts and Emotions: Include insights into what customers are thinking and feeling during each stage.

10. Identify Pain Points and Opportunities: Highlight areas where customers face challenges and identify opportunities for improvement.

11. Visualize the Journey: Create a visual representation of the journey map, making it easy to understand and share.

12. Analyze and Iterate: Continuously review and update the journey map based on new data and feedback to ensure it remains relevant and accurate.

A well-crafted customer journey map serves as a strategic tool to enhance the overall customer experience, driving business growth and customer satisfaction.

Acquisition Journey 

Conversion Journey